Our history - and how we became a social enterprise
In the year 2000, we realized the internet was the ideal place to overcome the problems of print, where guidebooks, maps and magazines quickly went out of date and information never kept pace. So localsecrets was born and it evolved into an entity much greater than what we had produced in the paper world of the last millennium.
As before, we put all our effort then into understanding how to deliver really good content to our readers and to helping our clients get the most out of their marketing. But now we have entirely new tools: a website, social media, email and the mobile phone; this changes the way we work.
Since 2013, we have operated nationally, reaching some 30,000 neighbourhoods, villages, towns and cities in the UK.
We work in many dimensions, providing our readers with interaction and value and delivering the best journalism we can. We have partners who give us content and all manner of other useful services. We provide our business customers and not-for-profit groups with marketing support.
As a business, we have grown, now employing a staff packed with professionals all those business and editorial skills needed to provide the quality people expect and deserve.
In October 2014 Local Secrets Ltd became Local Secrets CIC, which means we are a Community Interest Company, that is, 'a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community, rather than being driven by the need to maximise profit for shareholders and owners' (Wikipedia). In other words, we are a social enterprise.
As a social enterprise, we aim to encourage community awareness, cohesion, communication and understanding by fostering independent journalism and supporting promotion of local events, independent business and not-for-profit groups through joint marketing activities.
Earlier 2014, we were independently certified to meet the international ISO 9001 standards for quality management systems. Yet we still have yet a long way to go and are gradually expanding our reach, content and services.
Our challenge is to grow in a way that keeps true our principles, which as ever are these:
- Service to the general reader, whose trust and faith in our publications is of paramount importance
- Honest, balanced and independent journalism
- Reliability, transparency and partnership in delivering marketing and promotional services to business
- Openness to new ideas, imagination and innovation
- Operating as a responsible citizen of the community
And as a start, here is the information we are required to provide:
Local Secrets CIC is an independent publishing and marketing services company (registered in England and Wales with company registration number 5891496, VAT no 770 8450 18) with offices at Orwell House, Cowley Rd, Cambridge CB4 0PP.
Who’s who at localsecrets?
|CEO, publisher & Executive editor:||Neal E Robbins|
|Cambridge Region editor:||Poppy Kleiser|
|Commercial Editor:||Suky Taylor|
|Staff writers||Lucas Keen, Maria Hopwood, Aslan Shand|
|Customer services manager:||Miranda Keedy|
|Accounts manager:||Patience Tilbury|
|Social media manager:||Lenka Kappova|
|Design consultant (That Firefly Creative)||Estela Gaspar|
|Events manager||Sandra Robinson|