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  Cambridge Change

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Email marketing campaigns in Cambridge

EMAIL MARKETING

Email marketing that really connects with the local community

  • bulletcheckDirect marketing to new and prospective customers.
  • bulletcheckMake use of email list building through localsecrets.com
  • bulletcheckThe ideal solution for keeping in touch with customers
  • bulletcheckDeliver special offers and short-term news items, drive traffic to your website.
  • bulletcheckMeasurable results with excellent return on investment.
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Gets results quickly

Direct email marketing means sending email advertisements to a targeted list of recipients. Email is versatile: one-size-fits-all or highly customized; fixed frequency or sporadic as needed; simple for sophisticated in format.It’s not spam. The sender targets segments of the population to ensure the message reaches those with probable interest in it. It is also often personalized to the receiver.

What is spam? It’s the abuse of email. It is a kind of marketing, but by and large spam is a major threat to legitimate email marketers, as it reduces the power of the entire medium. Contrast the ‘carpet bombing’ approach of spam to the concept behind direct email marketing; The latter consists of attractive, professional, and compelling ads delivered to a smaller group of recipients that might actually be interested in such messages. They have generally given their consent to get emailed. The effectiveness of a campaign is measured by feedback as to the number of messages that were opened, the number of clicks that were generated from a message and so forth.

Our direct email gets results because we use create content targeted to the customer, carefully placed ‘call to action’ statements above the fold and include incentives to increase open rate. We make sure messages are built to minimise the need for the user to scroll, remind people they opted in to the message and closely tie the emails to further information on promotional landing pages.

Email Marketing is a reliable way for you to connect with your customers—by using attractive, professional-looking emails to stay in regular touch with them and build strong customer relationships. Customers can share your email messages with their own networks. And the more customers spread the word about your business, the more you grow.

 

Email marketing campaigns | Cambridge | localsecrets